OlyRetail
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Retail Mastermind.
In every sense.

OlyRetail's analytics wizardry will seamlessly guide you through every facet of your business, equipping you with all the information you will ever need.

Use Cases

How can Oly bring in change for our clients?

Oly acts as a vigilant sentry, monitoring movement within the store, vaults and restricted areas. It provides timely alerts to help prevent theft, unauthorised entry, and other security incidents. With Oly, you have ensured peace of mind and enhanced security for your business - all in one.

Age & GenderPeople Detection

Qualified Shopper

If you specialize in gender-specific apparel, it's crucial to know if your target audience is visiting your store, engaging with your offerings, and how much time they spend shopping. With Qualified Shopper, you can set OlyRetail to gather data on the demographics that matter most to your brand and tailor experiences to their needs accordingly.

An Example – A woman centric brand wants the data on the number of female visitors between the ages of 20 and 30 because they have more products catering to their tastes. This data can be collected with Qualified Shopper on OlyRetail.

Used for

Demographics specific marketing strategies, efficient advertising campaigns, entry window impact, facade design.

Useful for

Sales and Operations, Merchandising, Marketing

Age & GenderPeople DetectionTimestamp

Peak Hours

Every retail brand experiences high and low days. Knowing when these occur and ensuring you have enough staff, stock, and the right offers to boost engagement and sales is crucial. By analyzing your store's peak hours, you can make informed decisions on inventory, employee management, and advertising all at once.

An example - A multi-branded department store often sees higher sales during festive seasons when customers flock to shop. With Peak Hours on OlyRetail, these brands can identify the days leading up to the festival and peak times of day with maximum traffic, enabling them to make strategic decisions to drive sales.

Used for

Improved staff mapping on the floor, enhanced operational activities, increased sales, superior customer service, inventory management.

Useful for

Sales and Operations, Merchandising, Marketing, Store HR

Dwell TimePeople DetectionAlerts

Queue Management

OlyRetail features a robust alert system that notifies you promptly of growing queues at the billing counter. As the final step in converting potential customers to buyers, ensuring seamless billing is crucial. When there is a rush at the billing counter, the store manager is alerted via Whatsapp and these alerts will enable them to minimize wait times and efficiently manage staffing to keep multiple counters open.

An example – Imagine a bustling retail environment during a holiday season. OlyRetail's alert system detects an increase in the queue length at the billing counter, prompting the store manager to swiftly allocate additional staff. This proactive approach ensures that customers experience minimal wait times, leading to smoother transactions and heightened satisfaction during peak hours.

Used for

Improved checkout efficiency, customer satisfaction, wait time reduction, employee allocation

Useful for

Sales and Operations, Store HR

Age & GenderPeople DetectionObject Capture

Walk-by Traffic

Understanding the people passing by your store is as vital as knowing your customers who walk in. Every passerby represents a potential customer — by using OlyRetail, you can gather data on their interest in your storefront, advertising, and more. This insight allows your brand to refine marketing messages, offers, and storefront styling to effectively attract and engage passersby.

An example – Imagine a boutique owner using OlyRetail's features to analyze foot traffic outside their store. They discover that many passersby pause to glance at their window displays but don't enter. Armed with this data, the owner adjusts their storefront layout and advertising strategy to better capture the interest of potential customers, leading to increased foot traffic and sales conversions.

Used for

Impact of store exteriors and window displays, marketing campaigns to attract more walk-ins.

Useful for

Marketing, Visual Merchandising

Age & GenderPeople DetectionObject Capture

Display Engagement

Displays play a crucial role in effective promotional strategies, capturing customer attention with enticing offers, stock alerts, and more. Understanding the customer's interaction with these displays is key. With OlyRetail, you gain detailed insights into customer engagement times, empowering smarter advertising and marketing decisions.

An example – A retail manager using OlyRetail to analyze customer interaction with digital displays in their store discovered that customers spend more time engaging with displays showcasing seasonal promotions than with static advertisements. Armed with this insight, the manager adjusts their marketing strategy to focus more on dynamic digital content, leading to increased customer interest and sales.

Used for

Impact of product displays, storefront advertising, planogram and communication, customer conversion

Useful for

Space Planner, Categories, Visual Merchandising, Product

Age & GenderPeople DetectionObject Capture

Zone Traffic

Identify key hotspots in your store where customers frequently visit, such as the children's clothing or formal wear or jeans section. These areas provide valuable insights into customer preferences, seasonal trends, and shopping habits. With this knowledge, you can optimize inventory management, ensure adequate stock levels in high-traffic areas, and enhance overall customer satisfaction.

An example – A store manager discovers that the accessories section and seasonal displays attract the most attention from shoppers. Armed with this insight, they strategically adjust their inventory to ensure popular items are always stocked and prominently displayed in these hotspots. This proactive approach not only boosts sales but also enhances the shopping experience, catering directly to customer preferences and trends.

Used for

Store layouts, staff mapping, improve on low and high selling items, faster replenishments.

Useful for

Sales, Operations, Visual Merchandising, Product Team.

Age & GenderPeople DetectionAttributes

Fashion Style Profile

Get the latest fashion insights directly from your customers with OlyRetail. In addition to tracking demographics and footfall, OlyRetail monitors your customers' clothing choices, creating comprehensive profiles of their fashion styles. This allows you to identify current trends and tailor your product offerings accordingly. Stay ahead of the competition and become a customer favorite with trend-driven products.

An example – Imagine a multi-branded clothing store where customers come in to browse the latest apparel. OlyRetail's advanced system can monitor their clothing choices. For instance, if a significant number of customers are seen wearing floral prints and denim jackets, OlyRetail detects this trend. The system then creates a detailed profile of this fashion style, alerting the store to the rising popularity of floral prints and denim jackets. With this information, the store can strategically stock more of these trendy items, ensuring they meet customer preferences.

Used for

Relevant product offerings, store and location wise inventory management.

Useful for

Merchandising, Product Design, Sales and Operations, Visual Merchandising

Age & GenderPeople Detection

Demographics Data

Your customer base is diverse, spanning all ages and genders. Understanding their demographics is key to gauging your success with your target audience, assessing their satisfaction with your product offerings, and identifying areas for improvement. OlyRetail provides hourly, daily, monthly, and yearly reports, giving you real-time demographics data that can be compared with the latest trends and seasonal changes.

An example – A department store using OlyRetail can access demographic reports showing age groups and genders visiting at different times. Insights, like young adults shopping evenings and families on weekends, help tailor marketing, inventory, and adapt swiftly to trends for better customer engagement.

Used for

Better marketing, Product offerings based on gender preferences, store layout improvements, space planning.

Useful for

Sales, Operations, Visual Merchandising, Marketing

Unique IDImage CaptureAlert System

Unauthorised Access

OlyRetail provides robust security for restricted areas within your store, allowing access only to authorized personnel. It records any unauthorized attempts and sends you immediate notifications. By assigning unique IDs to each authorized individual, OlyRetail ensures that only those with matching credentials can access these secure zones. This adds a real-time layer of protection, enhancing the security of your sensitive areas.

An example – OlyRetail assigns unique IDs to authorised staff in a jewellery store. If unauthorized access to the jewellery vault is attempted, it records the event and alerts the manager in real time. This real-time monitoring and alert system provided by Oly ensures that only authorised personnel can enter the vault, offering an added layer of protection and peace of mind for the store's management.

Used for

Enhanced security, employee compliance, vault protection, secure areas within store.

Useful for

Legal Team, Sales and Operations, Cashier

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